Why are pop it fidget toys in everyone’s hands?

If you have kids or TikTok, you know Pop It! Yes, the trademarked name ends in an exclamation point, so I hope you like the punctuation!

This toy is an endless foam package in a molded tray. Once you pop one side, flip it and pop the other. There are many imitations, such as unicorns, rainbows and neglect of duty. You’ll throw it across the room, but it always comes back. You can’t! Stop it! Bang!

I found this out on a recent beach vacation with my kids. By the end of the trip, I had lost control and was slowly falling apart like Lady Macbeth. When we got home, our “friend” had sent us a set in the mail. Ha ha! Ha! Ha!

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